Friday, May 20, 2011

Cupcake Cool

Everywhere I go I am surrounded by these pastel-coloured, sugary things.And I don't mean high society aunties.I'm talking about cupcakes...sweet nothings...that are taking over the world.
Yes, cupcakes have a new life post primary school lunchbox treats and bake sales.It seems that everyone now is jumping on the sweet-tooth train and baking, biting and boasting cupcakes....whether its a friend from college running a cupcake business, a cousin giving them out as favours on her bridal shower or a fashion designer buddy sending them to announce the arrival of her baby....cupcakes are everywhere.
Vogue magazine has pronounced that: 'Owning a cupcake bakery is the career fantasy of our times.'... and i personally know no less that five cupcake business owners residing in my beautiful city by the sea, Karachi.
The sweet confections have 'overtaken chocolates and flowers as a gifting idea,' and are being toutes as the 'new candle'.The most exclusive can cost an arm and a leg just for a couple of sticky mouthfuls.
And i don't doubt that this cupcake boom took off with the help of the fictional protagonists of Sex In The City, who dropped in for dainty treats at the (real) Magnolia Bakery in New York.And because that makes them 'fashion', i can't complain...my waist, however, has a mind of its own!

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